The Cleanest Line The Cleanest Line

“We share a love of the river and surrounding mountains, and hope that it forever remains wild.” Read More

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Photo: @tripjenningsvideo
Photo: Tim Davis

Time to Vote

By Rose Marcario, CEO   |   Sep 24, 2018 September 24, 2018

Today, 150 leading companies are coming together in support of a vital common goal: getting more people out to vote. By joining the nonpartisan Time to Vote campaign, businesses from Walmart to Lyft as well as small businesses from coast to coast have made real commitments to help employees and… Read More

We blended recycled wool with micro polyester for a technical fabric that’s lightweight, quick-drying, and soft on the skin. Photo: Tim Davis

Introducing Woolyester

By Kristina Johnson Avery   |   Sep 12, 2018 September 12, 2018

Three years ago, we set out to make a new fleece fabric using natural fibers that were light on the land. Our inspiration came from an old sweater, a weather-beaten merino pullover worn by founder Yvon Chouinard in Patagonia’s early days. It had all the properties that have made wool… Read More

The biointensive garden at Parque Patagonia in summer, from above. More than 30 different crops in an orchestra of flavors. Photo: James Q Martin

The Garden at the End of the World

By Javier Soler   |   Sep 11, 2018 September 11, 2018

If the present status-quo of soil loss, carbon pollution and planetary warming continue, we’re looking at just 60 more harvests before we can no longer grow 95 percent of the food we humans rely upon to live. At the same time, the way to prevent this calamity is at hand:… Read More

Photo: Michael A. Estrada

The Original Tree Huggers

By Michael A. Estrada   |   Sep 4, 2018 September 4, 2018

When you hear the term “tree hugger,” what—or who—do you see? What image, or images, pop into your head? It likely starts with the vague idea of folks who are often—and perhaps overly—passionate about protecting nature. But then, if you expand it, what do they look like? Is it a… Read More

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Illustration: Stephen Rockwood

Back Door to Baker

By Krissy Moehl   |   Aug 31, 2018 August 31, 2018

On clear days in the Pacific Northwest, views of Mount Baker depend on the marine layer and the storms. The 10,781-foot snowcapped dome is often obscured by the shifting weather, and though I’d grown up looking at the mountain, I didn’t see it much this year. But when Jeremy Wolf… Read More

San Rafael Wilderness. Photo: Matthew R. Sayles

Bright Spots and Battlegrounds for California Conservation

By Obi Kaufmann   |   Aug 29, 2018 August 29, 2018

Depending on how you look at it, California’s most beloved wildlands are either under siege or experiencing a wellspring of support. In the current political atmosphere, bursting with assaults on bedrock environmental laws and protected public lands, it seems particularly important to recognize and spread the word about whatever pockets… Read More

Illustration: Geoff McFetridge

Three Guides for Going B—And Why It Matters

By Patagonia   |   Aug 27, 2018 August 27, 2018

Our company is proud to be part of the growing movement of Certified B Corporations. These companies practice “stakeholder capitalism”: They identify their most deeply held social and environmental values, then abide by them, honoring their responsibilities to their employees, customers, suppliers and communities—as well as to… Read More

Photo: Gary Regester

Tom Frost, Off Belay

By Patagonia   |   Aug 25, 2018 August 25, 2018

Patagonia mourns the loss of Tom Frost, Yvon Chouinard’s former climbing and business partner, who passed away Friday morning. Tom, with Yvon, Chuck Pratt and Royal Robbins, made the first ascent of the North America Wall of El Capitan in 1964. He made other notable first ascents with Valley pioneers… Read More

Fall Catalog 1994. Photo: John Russell

The Reward Of Risk: Building Confidence In Kids

By Patagonia   |   Aug 24, 2018 August 24, 2018

Patagonia has offered corporate-sponsored on-site child care since 1983. The Great Pacific Child Development Center, GPCDC for short, is where infants and children spend their days crawling, running, climbing and exploring, mostly outdoors, while their parents work. We wanted to tell the story of GPCDC, so we published … Read More

A highly sociable, capable and forward-thinking creature, the Yellow-Framed Pedaler has been known to build, ride and share trails in California’s Downieville area. Photo: Scott Markewitz

All Hands on Deck

By Sacha Halenda   |   Aug 15, 2018 August 15, 2018

The mottled splotches of dark brown and grey that dot the back of the Sierra Nevada yellow-legged frog let it transform into a lichen-covered rock, a shadow on a stream bed or a leaf on the forest floor. Not being noticed is a handy trait when you are the food-chain… Read More

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